The success of pharmaceutical companies strongly depends on quality marketing tools providing useful information about the products. In order to reach doctors, pharmacists and patients in the best possible way e-health is an important means using the new communication technology.
It helps to improve the quality of health services, to save costs and to simplify and accelerate processes, e.g. with medical data bases, electronic health files, e-prescriptions and medical internet shopping platforms. E-health methods can be used for direct medical practice as well as for the administration and analysis of health data.
With the computer-aided information methods of e-health pharmaceutical companies have been using many new electronic communication channels such as password protected websites for doctors providing comprehensive information about medicinal products, packaging sizes, technical literature or advanced training. Patients have access to websites with information about diseases or online communities to get in contact with other persons concerned.
Virtual advanced trainings and modules to learn about new products are an important way of e-detailing, making the user temporally flexible. Furthermore new so called tablet PCs, digital interview folders with product videos and animated graphics, offers the sales force new ways of presentation. In short: E-health is a market with far reaching possibilities. These electronic methods should be used reasonable and with farsight, as personal contacts and relations to the customer are still extremely important.
It helps to improve the quality of health services, to save costs and to simplify and accelerate processes, e.g. with medical data bases, electronic health files, e-prescriptions and medical internet shopping platforms. E-health methods can be used for direct medical practice as well as for the administration and analysis of health data.
With the computer-aided information methods of e-health pharmaceutical companies have been using many new electronic communication channels such as password protected websites for doctors providing comprehensive information about medicinal products, packaging sizes, technical literature or advanced training. Patients have access to websites with information about diseases or online communities to get in contact with other persons concerned.
Virtual advanced trainings and modules to learn about new products are an important way of e-detailing, making the user temporally flexible. Furthermore new so called tablet PCs, digital interview folders with product videos and animated graphics, offers the sales force new ways of presentation. In short: E-health is a market with far reaching possibilities. These electronic methods should be used reasonable and with farsight, as personal contacts and relations to the customer are still extremely important.
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